If there was ever a time to use that license for reasons of artistic integrity.:) Seriously though, this is such an iconic part of who Jessica Jones is that I can't imagine they'd do that. Incidentally, since Marvel just got the Spidey rights back, doesn't that mean a young Peter Parker could show up in the flashbacks?

Actually, I can't remember whether anyone ever says "fuck" on DD or not. I do remember back on Torchwood, the BBC had a rule Jack Harkness wasn't allowed to say it, though the other characters were. (This was because Jack was originally from Doctor Who, aka the family show.) This had the result that Jack was an on screen pansexual who never swore. :)